How To Write "Big Idea" Emails in Record time.
Herein lies a simple, systematic, used-by-a-few way of writing high converting emails in record time...
...to any product niche, no matter the list size, using the email length of your choice, and for whatever purpose(newsletter subscription, product sales, webinar registration etc)
...birthed from studying word by word, sentence by sentence and line by line of the emails from top players in the direct response industry.These players include... Ben Settle, Matt Furey, Justin Goff, Stansberry Research, Agora Financial, InvestorPlace etc.
A strict warning:
I don't do tactics nor tricks. I try not to talk about them. I don't encourage them. And unfortunately this email is neither about tactics nor tricks.
Very true...when used well, with the right audience and at the right time, tactics/tricks will give you good results... But what happens tomorrow when the tactics fades off on your audience/list? After the tactics must have suffered and died from overuse. And your prospects don't respond to them again...
Which brings us to another truth...if tactics work today, they might not work tomorrow, next month or next year.
But you can't say the same thing about principles, fundamentals and the basics. You can't doubt whether the fundamentals will work or not. Because they always work.
And that's why I do principles. I believe in studying the fundamentals. Understanding the basics. Replicating the fundamental truths of the big guns. And ruthlessly executing them. One of such executions is the reason for this email...
...the email which is about writing your emails using one of the oldest direct response principles, that worked yesterday. And will work tomorrow after we are all gone.
This principle is easy to read out, maybe not-so-easy to understand, known by many but implemented by a few - the big guys you know today...
... commonly called the "Big Idea" aka "One Belief".
The ruthless application of the "big idea" or "one belief" in your emails, requires understanding what the one belief is. The Great Evaldo of Agora Financial defines the "One Belief" as:
"This new opportunity is the key to their desire and it’s only attainable through my new mechanism."
Here is what Russell Brunson(One Dan Kennedy's most successful student and owner of Clickbank) says about the "One Belief":
"If I can get someone to truly believe that the new opportunity is the key to what they want the most, then they have no other options but to buy."
And how does this relates to writing emails?...
Here's how...
The goal of every email is to make the reader take an action - go to the landing page to buy a product, register for a webinar, watch a video etc. Whatever the goal is...
...it's your job to use the email as a priming tool i.e use the email to persuade, create curiosity, urgency, or the need to take the next action. And this is done easily by creating a need for the "new opportunity" of your "one belief"
Confusion alert:
The "new opportunity" is a new way to solve an already existing problem. A better, faster and simpler way through which the desires of your prospects can be fulfilled or met.
Your prospects are already solving their problems with an already existing solution. They are probably comfortable with the current product they are using. And might not be willing to change.
Writing with the power of the "new opportunity" your email makes your prospects think differently of their problems, see their problems differently and rethink about the current solutions they are using. Josh Braun calls this, illumination. This illumination might just be enough to spark curiosity, neediness and urgency in the minds of your readers.
The job then lies in their hands to make their desires come true, only and only if they click on the CTA link...
...wherein lies the "new mechanism" i.e the key to their desires. The new opportunity reveals to your prospects how to solve their problems differently using your solution, the new mechanism reveals how the new solution works.
Easy does it.
To prove my points...below are 4 different email samples from different niches. The emails, below are from different niches written for and by the likes of Agora Universe, InvestorPlace and Rich Schefren
Sample 1 - from Agora Financial...
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"Dear Reader,
As we continue to experience an energy crisis...
One Silicon Valley company may have found the solution.
This tiny company has been able to use artificial intelligence to access the largest untapped energy source on Earth.
It’s not oil, gas, wind, solar, hydro, nuclear... In fact, you’ve likely never heard of it before.
But just one year of pumping this untapped resource in the U.S. alone could provide 5X as much power as the largest oil field on the planet.
Adam O’Dell has recorded a video with all of the details ... including info on the tiny company helping to make it all possible.
Hurry, there’s still time to get in early."
The "new opportunity" in this quoted email above is:
"The use of A.I in the production of energy is going to be the next big thing and can fetch you good returns on investment only if you buy early the stocks from the small company in California."
As echoed before, the goal of your email is to create a need, curiosity the benefits this new opportunity provides. Your prospects already have stocks and investments in other pcompany but it only makes sense to give them a new thinking for them to put their money somewhere else. Hence the need of creating a big idea email.
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Another sample from InvestorPlace...
"Before Steve Jobs died...
He actually left behind one more radical idea for Apple.
An idea so big and so novel, it could completely change the way we see Apple as a company forever.
For over 7 months, my team and I have been piecing together the breadcrumbs... clues left in plain sight...
And our research indicates that this last technological marvel from the mind of Steve Jobs...
Could be 10X bigger than the iPad... the MacBook... and the iPhone... COMBINED.
In fact, it stands at the center of an emerging industry Bloomberg forecasts will grow as much as 19,254% in the coming years!
Early investors could make a fortune if they know where to position themselves...
And I’ve discovered a potential backdoor Apple play my research shows could 40X your money once this device goes live...
The best part is all you need is $5 to position yourself TODAY
Click here for more details"
The "new opportunity" - Steve Jobs before dying had a radical idea for apple that has not been implemented. That radical is projected to be 10X bigger than iPad, iPhone and MacBook.
The "desire" at the end of the day is to make good and perfect returns on investments in good time. Your prospect can only fulfill this desire by buy in early. And the only way to do that is if they followed your lead...which is by "clicking the link below"
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And here goes another example from the info-products cum biz-op niche by Rich Schefren(the mentors to most mentors in internet marketing)
How I saved a hemorrhaging biz
When I asked my dad for a shot at running our ailing clothing store back in 1994…
He didn’t believe I could turn things around.
Even my friends called me insane.
After all, the store was LOSING 1.5 million a year selling plaid shirts and leather in the middle of New York.
I was in my early twenties at the time.
I had never run a business before and was barely out of college.
In other words, all the odds were stacked against me.
But in just three years, the store went from hemorrhaging cash to generating 7.5 MM a year with over 3 MILLION in annual profit.
And as impressive as that was, it wouldn’t have been possible if I didn’t have a specific secret on my side.
A secret that I just revealed in this 14-minute video.
To higher profits,
Rich Schefren
New opportunity: "the secrets" he used as a newbie entrepreneur to move a business from losing money to making 7.5MM a year with over 3 million in annual profits.
Desire: To replicate the same kind of success for yourself by applying the same rules.
Where to see how it works...in the fourteen minutes video which is the call to action.
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This last sample is from Barton's Publishing
" This mind-bending research shook the medical world to its core!
It seems 97% of the people who get Alzheimer’s and dementia...
Use specific words in conversations 3 years before the disease strikes...
This word especially is a precise indicator of early Alzheimer's...
Find out all about it here...
Alzheimer's Words in Conversation"
New opportunity: knowing those common phrases used by Alzheimer's patients three years before being struck with the disease
Desire: is one good way to prepare, treat and avoid the evil consequences of coming down with Alzheimer's
New Mechanism: As it is in the call-to-action link"find out all about it here"
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The same goes with the write up you have just read....
New opportunity: Identifying the big idea of your offer and creating a need for the new opportunity in the mind of your reader.
Desire: is an easy and systematic way to writing high converting emails in record time.
Mechanism: only if you read this email.
A final warning: if your product does not have a unique mechanism, or a new way to solving your prospects problems you will find it difficult to adapt this method.
If your product/offer has a "big idea" obviously an easy method to apply. Because your product already has a unique mechanism, a new way to solve a problem, all you need do is to create the need to make them see your opportunity as the only way to solve that problem.
Which will not be a difficult task if your writing is already good. This time you add speed to your arsenal.
But if your writing is still on the rise... you'd have to give it time. Understand the fundamentals, practice a lot... who knows in a few months time you'd be doing well...
Here endeth today's lesson.
Chinweokwu.